Importance of Videos

Importance of Videos in a Social Media World

Digital videos posted on social media platforms are increasing daily. Companies utilizing video into their social media outreach can benefit by promoting their organizational brand and identity. Videos have the ability to shape public perception of a company and address any crises that may arise. Videos have been used for a variety of reasons, some examples include; creating awareness of services, promoting vision and mission statements, solicit volunteers, etc. 

Videos enable people to retain more information. Google’s search engine algorithm ranks websites higher when they contain video. Videos can be used to build an organization's brand and identity, and have the potential to reach more people than text media. The public is more likely to engage with content that is video based. Through the use of videos, companies provide an honest and trustworthy appearance and are able to shape how the public perceives them.